“We have been inspired by the support and dedication of our staff and loyalty of our community this year,” says Brie Olson, Chief Brand Officer. “We wanted to celebrate them in our holiday campaign, so we cast the entire campaign via Instagram to feature true fans of the brand. Our creative team combed through posts tagging our merchandise to find the cast, who styled themselves in some of their favorite looks from the coming season.”
In further tribute to its community, built by youth culture, PacSun announces PacCares; a new philanthropic initiative dedicated to the health and well-being of young people.
PacCares will partner with a network of philanthropic organizations that represent core PacSun values of good mental health, diversity and equality. PacSun will contribute up to $250,000, from the proceeds of the PacCares merchandise collection sales to support the organizations.
Inaugural PacCares beneficiaries will include Born This Way Foundation and Girl Up.
As the brand…