With so many channels and points of contact in the digital ecosystem checking for messages can be a job in itself. The new Chat Plugin from Messenger is going to simplify this process by allowing you to communicate with your customers on your site even if they are not logged into Facebook.
For small businesses with a limited workforce, a dedicated customer service staff is not always an option. But having an open line of communication with customers is more important than ever. This is especially the case with the current challenges brought on by the pandemic. Consumers are relying on websites, eCommerce, and social media channels to do business with and communicate. The less friction there is on how they engage on these platforms, the better it is for your business.
Improved Facebook Messenger Plugin for Business
According to Jenny Li, Product Manager, Messenger, Chat Plugin has improved conversations between businesses and customers. In the release, Li says, “In our testing,…