With much of the country shut down for most of the first and second quarters this year, many pet owners were forced to shelter in place right along with their animals. This is likely the biggest factor in the recent uptick in sales of home grooming products for pets. How many pet owners will continue to groom their pets at home is an open question, but it’s one that may also impact the type of product attributes and ingredient profiles they’ll look for.
An increase in their owners’ time at home delighted many pets, no doubt, but it also made pet owners more attuned to their grooming needs.
“Staying at home can bring attention that your animal stinks, or is super dirty, or sliding around on the wood floor with long nails,” said Kim McCohan, chief happiness officer for Bend Pet Express in Bend, Ore., noting a 20 percent increase in dog grooming product sales at the store’s two locations since the beginning of 2020.
COVID-19 shutdowns forced…